Web.com Small Business Tip of the Day: The Color of Success

If you’re new to Pinterest, you may still be trying to figure out what kinds of pins get the most attention and most repins. According to a study by Curalate, the answer is images that are rich in detail and have multiple colors. Pinterest pinners like colors, and images with multiple dominant colors have 3.25 times more repins per image than those with one dominant color. In addition, the study found very light and very dark images are not repinned as often, and the repin rate for images with medium lightness is 20 times higher than for mostly black images.